Air fresheners are traditionally marketed to and purchased by women, but many companies are realizing that both genders enjoy fresh air. Archer released a line of fragrances specifically for men, not under “dirty man” stereotypes, but with a sophisticated masculine appeal. Scents include European Sports Car, Distillery and Hunting Lodge, which cover a broad range of interests and hopefully still appeal to the women in their lives.
“Guy time” and “girl time” allow people to celebrate their identity and experience a change of pace. Whether it’s subscribing to Mantry, a men’s gourmet food club or logging on to Luluvise, a women-only social media platform, people like to feel connected to their gender. Even bakeries are reaching out to embrace men by offering items made with beer, bourbon, bacon and blow-torch seared frosting.